About Us

Work with love

AmberTAG delivers value to customers by analysing their BigDATA and helping them make business critical decisions though predictive analytics and demand forecasting. Various frameworks have been developed and perfected by our internal R&D team over several years through continuous learning and feedback.

We have a social charter that is integrated with our business practices and is an important fabric of our organization. In order to improve the employability of engineers in our country we train, mentor and empower unemployed and underemployed youth, with cutting edge technologies in the field of Data Science, Artificial Intelligence and Machine Learning.

This is accomplished by our team of in-house trainers/senior managers who have provided their expertise to various Fortune 500 companies.  The training is provided free of cost and over the years many have benefited from it and are serving other organizations globally. AmberTAG remains committed to this important nation building exercise of empowering our youth to meet global technological challenges.

Headquartered in Bengaluru, India, the company is founded by entrepreneurs and technocrats. The team has extensive experience in business and technology leadership and has served companies such as Yahoo!, Amazon, Oracle, Cadence Design Systems to name a few. Our team has built and led businesses in the USA, Canada, Europe, Japan and Asia Pacific Regions.

Our Values

Our Team

AmberTAG is really our whole team. Most of Team AmberTAG comes from other walks of life, often without the trappings of a formal diploma or higher education. We are a collection of entrepreneurs with a fresh outlook. We are heads down, down to earth and just looking to solve your business problem. Our outlook to problems is to really find the simplicity in it, and we often have to look hard to find it. No problem is hard enough, be it understanding and fixing your data, finding hidden patterns or making it work for you.

Bharat Vijay

Founder & president

Bharat Vijay founded AmberTAG Analytics with a social commitment of bridging the gap between the output of educational institutions and the demanding needs of the industry in the field of analytics and data sciences. Bharat has co-created several start ups, assisted them with IP creation and spun off companies to become independent entities from AmberTAG.
Previously, Bharat worked with Yahoo and was a core member of many technological innovations during its early days. He built the Yahoo’s center in India, hired and mentored the local talent for many years. He was responsible for Yahoo!’s lead generation, lead scoring, inventory forecasting and revenue optimization systems. Besides, he served as VP – Software Development at Amazon and set up various centers in India, developed and executed their initial strategy, hired and built teams and generated products for Amazon’s A9 search engine.
Bharat is passionate about cancer research and is an active Volunteer and Committee Member of Indian Cancer Society. He is also a facilitator at the Art of Living Foundation.
Bharat comes from an engineering background and holds a Masters Degree from the University of California.

Amar Kumar Ray


Amar comes from a strong technology services background and has successfully managed several multi-million dollar engagements in the BFSI industry. He worked with State Street Bank in Boston and managed a $130 Million engagement with World Bank. The engagement spread across 17 countries and 3 continents comprising of multicultural teams working in multiple time zones. He won several accolades for outstanding customer service and was awarded as the “Officer of the Year” – the highest award at State Street Bank. He also served as a technology advisor to fund managers with Fidelity Investments who were managing a fund of over $2 Billion USD. This fetched him the “Above and Beyond” award for outstanding contribution which was the highest award in the organization. Later, Amar helped the greenfield operation of ING in the United States and served in a strategic role in the management of a portfolio that grew from scratch to $16 Billion USD.
After gaining extensive experience in these top financial services firms, Amar started his entrepreneurial venture called Dasceq jointly with AmberTAG and eventually took over as the CEO of the combined entity. Amar relocated to India with a mandate to streamline the operations of AmberTAG and establish the company as a leader in the field of Analytics and Data Sciences.
Amar holds a Masters Degree from the University of Boston and was mentored by a highly distinguished Nobel Laureate.

Arvind Prabhakar


Arvind is a self driven and result oriented social entrepreneur with a vision to serve and contribute to society using technology. 

He is the force behind  several AmberTAG incubations that went on to create thousands of jobs for young engineers mostly from Tier 2 and Tier 3 cities. 
Arvind loves reading books and has a huge personal collection across various genres. In order to revive the reading habit among young Indians, he incubated an online book sharing portal called “LetsJustBorrow.com”. This allows people to share books within their neighbourhood without actually having to buy them.  
Prior to AmberTAG, Arvind served large organizations such as Oracle Corporation and Cap Gemini as a product development engineer.  He has an engineering degree from BMS college of engineering, Bangalore and has completed his Masters in Computer Science from the University of Texas

Harish Batni


Harish Batni comes from a strong General Management background and has held various senior management positions in his career spanning over 30 years. His range of experience is diverse and covers multiple industry verticals such as Manufacturing, Engineering & Construction, Electronics & Appliances industries. He is well versed in Logistics & Supply Chain Management, Leadership Development and Project Management. 

Harish is an entrepreneur and has created startups until he eventually merged with AmberTAG. As the Chief Sales Officer of AmberTAG, Harish heads both the sales and account management functions and works closely with customers, advising them on how to   streamline their business operations and increase revenues using AI Technologies. 
Harish is a Mechanical Engineer from the University of Mysore and has a Diploma in Business Management.